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How to Launch a Powerful Book PR Strategy That Gets You Noticed

Marika and Doug Flatt, founders of PR by the Book, on building a literary publicity firm from scratch, running a business as a couple and the value of coaching.

Marika Flatt, Doug Flatt · PR by the Book · 10 July 2025 · 9 min

In this episode of The Epic Entrepreneur Podcast, Marika and Doug Flatt, founders of PR by the Book, share the behind-the-scenes story of building a thriving literary publicity firm from scratch. Marika reveals how a prestigious award gave her the confidence to go independent, while Doug’s business instincts turned a freelance vision into a scalable company. They dive into the dynamics of running a business as a couple, the power of clearly defined roles, and the game-changing value of business coaching.

About PR by the Book:

PR by the Book helps authors elevate their relevancy and create buzz. It does that through The Road to Influence, its suite of services that go well beyond traditional PR. Whether an author is sitting on a bestseller or a first literary endeavor, PR by the Book has a solution that fits their needs.

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